CSC is a global Fortune 500 company doing business since 1959 with an app- and consumer-driven approach to IT.
Faction and CSC partnered to create an integrated, brand-level campaign to tell the outside-in story that could extend to a lead generation engine with at least a 6-month shelf life. One of a three person strategic design team creating 100+ emails, 50+ motion banner ads, white papers, landing pages leading to individualized microsites and ultimately registrations. The campaign allowed customers to carve their own journey through dynamic content as to how to solve this issue for their needs.
BMA Colorado Gold Key Award
Silver Award, Total B2B Campaigns: CSC “Let It In” Silver Award, Demand Generation: CSC “Let It In”
To date, this is the most successful campaign CSC has ever run, in terms of earned pipeline revenue with and ROI of 1,000 to 1.
Trust Company of America
In business since 1972, TCA’s brand was outdated and stagnant, with little differentiation in the market. Our team at Faction took on the modernization of the brand including a full responsive website, web banners, white papers, etc.
We utilized real stories from employees and clients and leveraged custom photography throughout rather than stock, which created a unique user experience unlike any competitor.
WebAward Sep 2014 - Web Marketing Association Investor Relations Standard of Excellence
Within the first three months of the new site going live, the average visit duration was up by two minutes and the bounce rate had decreased by 13%. The site increased growth and momentum in the marketplace, as demonstrated by the addition of 19+ new advisory clients and increased assets under their custody to a record $12.4 billion.
Craftsy & Janome
Landing page for Craftsy featuring Janome. This internal landing page was built to feature Janome products on the Craftsy platform. Designed inside the limitations of the existing site frame, it gives a unique experience while considering the existing click patterns and habits of the traditional Craftsy customer.
NewsGator Graphic Illustrations
Newsgator fights the BYOD trend by bringing social business platforms into the office.
Several character mood boards were created to illustrate the use of these apps and define the company brand. Illustrations were used in marketing campaigns including massive Eloqua email campaigns, motion banner ads, white papers and direct mailings.
Craftsy Shipping Insert
Shipping insert booklet featuring Craftsy private label physical product. This booklet comes inside your Craftsy delivery, in a branded belly band - as an invitation to experience something new.
The packaging experience is becoming more and more of a standard than a luxury. Once you elevate your unboxing experience, your product is automatically elevated as well.
Provided art direction, photo styling, design, and print-ready files.
Craftsy Photo Art Direction
Cross-channel campaign highlighting physical product for Craftsy.
“Fall Sale” doesn’t have to mean anxiety-inducing shades of yellow, orange, and red. This tone on tone shoot provides a cozy fall hygge feeling without being too warm. Metallic elements mixed with the product give a nostalgic feel for this audience hooked on tradition.
Foil Wedding Suite
Custom foiled wedding invitation, directions, RSVP card, and bridal shower thank you cards. This Indianapolis-proud couple quickly moved to Colorado when they discovered their love for 14ers and snow. Each envelope is lined with a watercolor mountain scene while inserts feature an eclectic floral arrangement. The bride's infatuation with rose gold was inspired from her gorgeous emerald-cut engagement ring and followed us on each bit of correspondence.
Printed on 110lb cardstock, foiled, and delivered in lined 100% recycled white A7 contour flap invitation envelopes.
Interactive Wheel Invitation
This fun loving couple has been together since 8th grade. With the bride's quick-wit we were able to use their actual school photos from 8th grade as a save the date.
The formal wedding invitation features an interactive spinning wheel to reveal additional information for guests.
Invitation floral backdrop laser printed on 110lb cardstock, natural 80lb cardstock contour cut and mounted with miniature brad. Delivered in square grocery bag invitation envelopes.
Save the date custom-cut photo pocket in natural cardstock mounted by hand on 80lb cream cardstock. Delivered in 100% cotton natural white A4 invitation envelopes.
Custom berry & navy announcement for Metropolitan State University of Denver.
Laser printed on 110lb cardstock, mounted by hand on heavyweight navy, and delivered in berry 7-bar invitation envelopes.